The books teach the six-skill FIND IT language. The software measures whether reps execute those skills on real calls while respecting the methodology a team already uses.
by Jason McCall
Kindle $4.99 · Paperback $12.99 · Available on Amazon
Splitting the surfaces makes the pivot cleaner. The books create a public language for sales behavior. FIND IT Sales uses that language as the scorecard layer for teams that already run their own methodology.
The Simple Sales Primer series teaches the six-skill FIND IT language in public, readable form.
The software grades real calls, maps customer methodologies into confidential reports, and turns execution data into coaching.
Seven short primers — one overview, then one for each step of FIND IT. Each stands alone. Together they're the public framework behind the scorecard. The first three are live now; the rest are on the way.
A Completely Sarcastic, Dead Serious Guide for Anyone Who Sells Anything to Anyone
The overview. All six steps, surface level — the one every other sales book wishes it was honest enough to be.
A Primer on Finding Customers Who Actually Exist
Prospecting, qualification, and outbound that doesn’t make you cringe.
A Primer for People Who Won’t Shut Up About Their Product
Discovery, real pain vs. surface complaints, and the cost of "we’re fine."
A Primer on Why "It’s Complicated" Means You’re Losing
A Primer on Agreements That Don’t End in Ghosting
A Primer on Presentations That Don’t Make People Want to Die
A Primer on Closing Without Being a Sociopath
And eventually — all seven, combined with new material, into one definitive edition. You know, an actual book.
Not about the tactics. Those were fine. They lied about what sales actually is.
They told you sales was about persuasion, closing techniques, and handling objections. That the best salespeople have some gift you either have or you don't.
It's not. And they don't.
Sales is about finding people who actually need what you sell and helping them buy it. That's it. The FIND IT framework makes this repeatable, logical, and — honestly — kind of obvious once you see it.
Six steps. No fluff. These are the execution skills the software measures underneath the methodology a team already runs.
Get "Every Sales Book Lied to You" delivered to your inbox. No spam, just the chapter.
Available now on Amazon in Kindle and paperback.
Creator of the FIND IT Framework & FIND IT Sales
Jason has spent 20+ years inside automotive sales software — which is a fancy way of saying he's watched more sales calls go sideways than almost anyone alive.
He wrote the Simple Sales Primer series for the people every other sales book ignores: the ones who actually have to sell something today, to a real human, without a 300-page methodology. Sarcastic on the surface, dead serious underneath.
The books are the public framework. FIND IT Sales is the software layer that scores real calls, maps customer methodologies into reports, and turns the result into coaching.
The books teach the framework. The app grades real calls, maps the methodology your team already uses into the report, and turns the score into coaching.