A Completely Sarcastic, Dead Serious Guide for Anyone Who Sells Anything to Anyone
by Jason McCall
Kindle $4.99 · Paperback $12.99 · Available on Amazon
Seven short primers — one overview, then one for each step of FIND IT. Each stands alone. Together they're the whole framework. The first three are live now; the rest are on the way.
A Completely Sarcastic, Dead Serious Guide for Anyone Who Sells Anything to Anyone
The overview. All six steps, surface level — the one every other sales book wishes it was honest enough to be.
A Primer on Finding Customers Who Actually Exist
Prospecting, qualification, and outbound that doesn’t make you cringe.
A Primer for People Who Won’t Shut Up About Their Product
Discovery, real pain vs. surface complaints, and the cost of "we’re fine."
A Primer on Why "It’s Complicated" Means You’re Losing
A Primer on Agreements That Don’t End in Ghosting
A Primer on Presentations That Don’t Make People Want to Die
A Primer on Closing Without Being a Sociopath
And eventually — all seven, combined with new material, into one definitive edition. You know, an actual book.
Not about the tactics. Those were fine. They lied about what sales actually is.
They told you sales was about persuasion, closing techniques, and handling objections. That the best salespeople have some gift you either have or you don't.
It's not. And they don't.
Sales is about finding people who actually need what you sell and helping them buy it. That's it. The FIND IT framework makes this repeatable, logical, and — honestly — kind of obvious once you see it.
Six steps. No fluff. A system that works whether you're selling software or sandwiches.
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Available now on Amazon in Kindle and paperback.
Creator of the FIND IT Framework & FIND IT Sales
Jason has spent 20+ years inside automotive sales software — which is a fancy way of saying he's watched more sales calls go sideways than almost anyone alive.
He wrote the Simple Sales Primer series for the people every other sales book ignores: the ones who actually have to sell something today, to a real human, without a 300-page methodology. Sarcastic on the surface, dead serious underneath.
The framework in these books isn't theory — it's the same engine that powers FIND IT, the AI that scores real sales calls against the FIND IT method.
The book teaches you the framework. The app scores your real sales calls against it. Drop a transcript, get instant AI analysis with brutally honest feedback.